Who Needs A Pinterest Business Account?
If you are wondering if you need a Pinterest Business account – you’re in the right place! I’ve been using a business account for several years now, and there are some distinct benefits! As the name indicates, you really do need a “business account” for anything business related. The great thing is that Pinterest Business Accounts are free!
Let’s dive into some of the reasons why you need a business account on Pinterest and then you can decide if it’s for you. For those of you that want step-by-step instructions on creating a Pinterest Business account and Pinterest Marketing, I created a free Pinterest Marketing course HERE.
Benefits Of A Pinterest Business Account
Pinterest encourages any users that want to see stats or analytics of their pin activity to create a business account. Since it doesn’t require an actual business to create a Pinterest business account – even an individual can have a business account.
If you are thinking it’s too much of a hassle to open or switch to a business profile instead of a personal one, consider the reason you are on Pinterest. Is it to promote your business or brand? Is it to share content that you feel is important to your followers and others searching Pinterest?
If you are pinning on Pinterest with the purpose of reaching an audience – you really do need a Pinterest Business Account. I’m not a huge fan of their internal analytics (it does keep improving though, so they could win me over), but ANY analytics is better than none. Analytics is the primary reason you need a Business account.
Personal accounts are better for personal reasons. If you don’t promote any type of brand, products, or information related to a business – you may not need a business account. Most personal users will not create any pins, but will re-pin or save content on their boards. Personal users rarely have many followers (if any) and do not care if their pins are seen by others.
Business accounts are better for business reasons or for those of you that pin with a purpose. For example, if you have a mission in life to save the Traditional Morgan Horses (which happen to be listed on the critically endangered list), you most likely want your pins to reach the most people possible. The same can be said for just about any business!
If you have a purpose for your pinning, you should use a Pinterest Business Account and implement a Pinterest Marketing Strategy. We have a few tips HERE and for those of you that want to really dive in, we also offer a free Pinterest Marketing Course HERE.
Should I Switch My Personal Account?
If you have been using a Pinterest Personal Account, you need to decide if you want to start a NEW business account or if you want to CONVERT your personal account to a business account.
To make that decision, you need to again decide what your purpose is for pinning (as well as what it was while you used your personal account).
Make A New Business Account
If you pin on your personal account with various different categories and plan on using a business account for BUSINESS purposes (such as driving traffic to your website), consider the types of followers on your personal account as well as what you have pinned. If your business is teaching digital marketing but your personal account is full of recipes and your favorite clothes – it’s probably a good idea to create a new business account.
Convert Your Personal Account
On the other hand, if your personal account was all about saving the Traditional Morgan Horse – you probably have followers that already support the cause as well as your pinning patterns include the topic. In this case, you probably want to CONVERT your personal account to a business account. Just make sure you change the visibility of any really personal boards to SECRET.
Need Help With Pinterest Marketing?
I’ve put together a detailed Pinterest Marketing Course that you can get for free! If you are serious about building your Pinterest Business Account and want to get the most out of your effort – you’ll love the step-by-step videos.
You can get more information about the Pinterest Marketing Course HERE.