There are two main benefits of automating your social sharing. Different properties are a benefit for each level. Let’s explore the two main reasons for automating your content sharing.
SEO Value of Auto Posting To Social Media
If you are new to SEO (search engine optimization) or if you’ve heard of SEO in past years, you may not realize that search engines like Google, Yahoo, Bing, and even social media properties such as Facebook, Twitter, Pinterest, etc., ALL use data collected from multiple locations on the internet.
The term “search engine optimization” is truly meant to OPTIMIZE for search engines. Historically, this was meant to trick the search engines but most SEO experts today will tell you that the true value of SEO is to follow a set of standards for creating quality content on your site, off your site, and for your visitors.
One of three core elements search engines use to understand the content of your page is other properties – like social media platforms, other blog sites, bookmarking sites, and more.
When search engines can confirm the content on your site and gain a better understanding of the specific page and the overall website, those search engines can deliver YOUR website or posts to the right people. This off-site optimization is called creating a BACKLINK.
Traffic Value of Auto Posting To Social Media and Other Digital Assets
Another valuable benefit of auto posting to social media and other digital assets is to help drive traffic to your website.
In one of my past webinars, I discussed the benefits of posting to WordPress.com (the free version). I showed how one post was able to get me a few followers just by posting the content.
The same is true for posting to social media platforms. I still recommend you use an actual strategy on the platforms that drive the most traffic, but all of the social media platforms have opportunities for you to auto post and still provide valuable traffic – especially if you aren’t normally on that platform!